Oct 27th, 2020 by Mark at PocketMaps
- Folding Maps
- Trade-show / Expo marketing ideas
- Pocket-size print marketing ideas
Have you ever gotten excited about a folding map?
Well, now's your chance. If you haven't heard about the versatility and charm of the Z-fold print, you could be missing out on an excellent opportunity. People in all kinds of businesses and professions use these products for their creative design and convenient way of disseminating information.
Even in this digital age, paper maps remain essential. They've paved the way for lots of new designs for crisis management documents, parting gifts, and more.
You might be wondering what makes a Z-fold map different from a regular map and whether people really use these products for different purposes. We'll let the facts speak for themselves. Here's our guide to what makes Z-fold prints and maps so special.
The Portability of a Folding Map
Z-fold prints and folding maps are easy to carry around and equally easy to hand out to others. This makes them a great item to give away. We'll go into detail about that later.
In this increasingly digitized age, using real-life paper products to spread information is a refreshing return to reality. People are used to convenience, and ease-of-use has become an important factor in how much people enjoy a product. The easy-to-carry shape of the Z-fold design fits the bill.
This can make a Z-fold map charming in a way that other paper products, like the typical brochure, aren't. It also makes these items accessible to a wide audience.
You don't need to know how to use an app or website to use a Z-fold print. You don't even need to be able to carry a lot at once! Pretty much all you need is a pocket.
Ease of Folding
You might have had bad experiences trying to fold up a map that won't return to its original shape. That's where the Z-fold design comes in.
Z-fold maps are intuitive and easy to open and close. Even our largest size, the triple row map, has the basic Z-fold design that makes sense. Take a look and see for yourself!
And for an even more intuitive product, you can choose one of our smaller designs, like the double and single row map. You can also choose whether to go with a credit-card size, pocket size, or large jumbo size for the overall look and feel.
While the smaller sizes might be more convenient to carry around, the jumbo size could be helpful if you're worried about people's dexterity. For example, if you're handing out information to an audience of senior citizens, you might worry about whether they'll be able to fold the product back into its original shape.
The jumbo size offers more leeway in terms of dexterity here. You don't have to know how to fold a map to be able to use these maps with ease.
Providing Lots of Information
Ever wonder why the human brain has all those folds? Well, that's the shape that provides the most surface area in the relatively compact space of our skull.
That's the same idea behind our compact folding maps. Our carefully designed folds provide an incredible amount of space for information while remaining super portable in the folded-up format.
When you're using booklets or typical brochures, you might find yourself having to strike the perfect balance between information and compactness. You might want to say as much as you can in as little space as possible.
With Z-fold prints, you won't have to worry about this. Our innovative designs provide built-in segmentation and tons of surface area for you to fit in as much information as you'd like. You can print a full, detailed map on the front side and still have equally as much space to use on the back.
Even if you've seen a foldable map before, you might not have seen our innovative folding map design. When folded, the front and back of the map are protected by thick cards. This way, you can carry it around without worrying about the surface catching on sharp parts of your wallet or pocket.
This durability makes the whole design feel like the high-quality item it is. If someone hands you a typical flimsy folded map, you might not think twice about disposing of it or recycling it after some time.
But with our durable cover cards, the map becomes a keepsake that will stick around for years to come.
A Wide Variety of Uses
One popular way people have used our folded maps is as parting gifts from a tour or museum visit.
Z-fold prints, Whether they're in the form of helpful maps or other informational resources, Z-fold prints are versatile and useful. They could even be a foldable art piece!
And you don't have to hear it from us. One of our satisfied clients, National Geographic, loved what they were able to make with us. The executive assistant to the director said, "I can't tell you how many folks thought they were so smart."
And another client, Nike, Inc., used our product for a quite different purpose. They needed a simple, compact way to ensure everyone on the Loss Prevention team had a copy of their crisis management plan. They needed people to be able to access the plan at any time.
Our Z-fold prints were perfect for the situation. People could easily fit the product in their wallet or pocket.
Every surface of the Z-fold print is customizable, including the front and back cards. This can lead to exciting creative endeavors!
Have a booklet idea? Or a map idea that needs to be aesthetically pleasing? With our products, you can customize them as needed.
Try It for Yourself
The best way to see how these products really work is to work with us and make one yourself. And maybe the second-best way is to see some shining examples of what we've already made. Our folding maps and other Z-fold print products are one-of-a-kind treasures that you can use for whatever project is next on your radar.
Have questions about how our folding map works? Talk to us today to get a quote or have a chat about your needs!