National Geographica case study

National Geographic

by Mark at PocketMaps

Insert: Triple Row

Cover Style: Original

Columns: 8

Used As: Area Map, city guide

Visaul Design By: PocketMaps Design Dept.

Location Used: Washington, D.C., USA

The Business

National Geographic Channel is one of the largest nonprofit scientific and educational institutions globally.

The Problem
National Geographic wanted to supply a promotional yet valuable item for their television shows to hand out to visitors of the National Geographic Museum and people. They came to the National Geographic Headquarters for special events. The goal was to create a giveaway that guests would consider a keepsake, not just another brochure or marketing material.

The Solution
Teaming up with Pocket maps, Nat Geo created a Pocket map titled "National Geographic's Guide to Washington, D.C." On one side, 19 points of interest guide visitors to Nat Geo's recommendations of what to do during the rest of their stay in D.C., and on the reverse side, the information provided about their television shows Brain Games, Building Wild, The Incredible Dr. Pol, Life Below Zero, and Wicked Tuna.

The Testimonial
"They [PocketMaps] were a hit! I can't tell you how many folks thought they were so smart. We also had them at our big dinner, and folks loved them. I can't thank you enough for making them look spectacular and getting them here in time for our conference. This definitely won't be the last time Nat Geo uses Pocket maps!!" says Crystal Mettel, Executive Assistant to the CEO.