National Geographica case study

National Geographic

by Mark at PocketMaps

Insert: Triple Row

Cover Style: Original

Columns: 8

Used As: Area Map, city guide

Visaul Design By: pocketmapsDesignDept

Location Used: Washington, D.C., USA

The Business

National Geographic Channel, one of the largest nonprofit scientific and educational institutions in the world.

The Problem
National Geographic wanted to supply a promotional yet useful item for their television shows to hand out to visitors of the National Geographic Museum, as well as people who came to the National Geographic Headquarters for special events. The goal was to create a giveaway that guests would consider a keepsake, not just another brochure or marketing material.

The Solution
Teaming up with Pocketmaps, Nat Geo created a Pocketmap titled, “National Geographic’s’ Guide to Washington, D.C.” On one side, 19 points of interest guide visitors to Nat Geo’s recommendations of what to do during the rest of their stay in D.C., and on the reverse side, information provided about their television shows Brain Games, Building Wild, The Incredible Dr. Pol, Life Below Zero, and Wicked Tuna.

The Testimonial
“They [PocketMaps] were a hit! I can't tell you how many folks thought they were so smart. We also had them at our big dinner, and folks loved them. Can't thank you enough for making them look spectacular and getting them here in time for our conference. This definitely won't be the last time Nat Geo uses Pocketmaps!!” says Crystal Mettel, Executive Assistant to the CEO.