by Mark at PocketMaps
Insert: Double Row
Cover Style: Original
Used As: Information Guide, student recruitment guide
Visaul Design By: Client
Location Used: Tacoma, Washington, United States of America.
Pacific Lutheran University, a top-rated university on U.S. News & World Report in three categories located in Tacoma, Washington.
Pacific Lutheran University wanted to create a quick, accessible offline reference guide to activate their “best salespeople,” as Executive Creative Director Simon Sung calls the 600+ employees that make up the PLU staff.
A Pocket map that Sung calls “a portable message map [with] facts and statistics to promote our school. Bonus: no Wi-Fi necessary!”
“The small personal size makes it easy for each staff member to keep one in their purse or wallet. Many of our recruiters and advancement officers will travel to areas with a limited Wi-Fi reception, so the message map provides them with an offline solution and a unique presentation tool when they unfold it before prospective students or donors. [People] like the innovation and unique form factor,” Sung says. As to working with Pocket maps, Sung praises the process as “fast, efficient and I appreciate the job tracking to ensure that the product was delivered on the date requested.”