Sep 21st, 2023 by Mark at PocketMaps
- Trade-show / Expo marketing ideas
- Pocket-Size Marketing
- Pocket-size print marketing ideas
Attending trade shows, conferences, and expos can be overwhelming and exhausting. From endless seminars to attend, booths to visit, and networking events to participate in, you can find yourself dragging a large tote bag full of catalogs, brochures, and books. However, this problem has a solution and comes as a pocket guide. Pocket guides are preferred since they are portable, convenient, and easy to use. They're perfect replacements for bulky catalogs that often end up stuffed in your tote bag, and they will instead end up in your customer's pockets. Learn how pocket guides can help you manage the information overload at trade shows, conferences, and expos.
Convenient and Portable
Pocket guides are easy to carry, pocket-friendly, lightweight, and compact. Attendees can access critical information quickly, such as floor plans and exhibitor lists. With the vast amount of information available on various topics, pocket guides are efficient tools to help veterans or novices navigate trade shows, conferences, and expos easily.
When designing your pocket guide, you can customize it to meet your needs. You can include essential information such as dates, times, maps, and the total attendees list. The guide will also give attendees an overview of the conference's overall schedule, seminars, and keynote speakers. Furthermore, when designing the pocket guide, there are different types of pocket sizes to select from and the paper type for the cover. There are premium papers, standard papers, and recycled paper options.
Not only are pocket guides an excellent way to help attendees navigate trade shows, conferences, and expos, but they are also cost-effective. Print costs are reasonable, making it an affordable solution that will not stretch your marketing or advertising spend. Pocket guides are an excellent trade show giveaway, allowing attendees to remember your brand long after the event. If you have a limited budget and need to make the most of your promotions, traditional marketing materials, such as brochures and catalogs, may be out of reach; however, pocket maps or guides are still a viable solution.
Printed materials, such as catalogs and brochures, are often left behind and thrown away at the end of the day. This is not only wasteful, but it can negatively impact the environment. On the other hand, pocket guides are much more eco-friendly and less likely to be thrown away. Instead, pocket guides are more manageable, and people are likelier to keep them. Additionally, suppose the pocket guide follows a minimalist design and features excellent graphics and photography. In that case, attendees are likelier to keep it as a keepsake.
In conclusion, pocket guides are convenient, portable, customizable, cost-effective, and eco-friendly marketing tools. They provide comprehensive coverage of an event and allow attendees to navigate effortlessly, making them the ideal solution for conferences, expos, and trade shows. With simple designs and relevant information, pocket guides offer attendees an excellent resource to take home, enabling them to refer back long after the event. Invest in pocket guides for your next event; your attendees will thank you.
Let's make something great together.
Print materials, when done well, can portray professionalism, reliability, and quality that is difficult, if not impossible, to achieve with digital advertising. Print marketing agencies are an excellent resource for advice before launching a new campaign. PocketMaps has been in the map manufacturing business for over 12 years and has shipped hundreds of millions of pocket-size maps in different sizes with protective hard covers. Because of our history, we are in a prime position to offer you the optimal answer to your problem. Contact us today to learn more about how PocketMaps can benefit your print advertising strategy.