Boost Visitor Spending by 31%: How UK Tourism Boards Use Bespoke Pocket Maps to Drive Revenue

Boost Visitor Spending by 31%: How UK Tourism Boards Use Bespoke Pocket Maps to Drive Revenue

• Folding Maps
• City Wayfinding
• Pocket-size print marketing ideas
• Map design
• map printing
• Tourism Boards

Tourism boards across England, Scotland, Wales, and Northern Ireland are discovering that the simplest navigation tools often deliver the most significant results. In an era of smartphone dependency, bespoke pocket maps provide the reliability and convenience that digital solutions often can't match.

The Tourism Board Challenge

UK tourism is experiencing unprecedented growth, with domestic tourism alone contributing £50 billion annually. However, destinations face intense competition for visitor attention and spending. Tourism boards must maximise every interaction to ensure visitors explore more, spend more, and return again.

Research from VisitBritain shows that confident navigators spend 31% more on local businesses and are 67% more likely to recommend destinations to others. The connection between easy navigation and tourism revenue is undeniable.

Why Tourism Boards Choose Physical Maps

Universal Accessibility: Not every visitor has smartphone access, data plans, or comfort with technology. Pocket maps serve every demographic.

Battery Independence: Digital solutions fail when batteries die, but pocket maps work reliably throughout long tourism days.

Shareability: Visitors can share maps with family members or reference them simultaneously without device conflicts.

Souvenir Value: Well-designed pocket maps often become keepsakes, extending brand exposure beyond the visit.

Strategic Implementation for Tourism Success

Destination Highlights: Showcase featured attractions, local businesses, and hidden gems that visitors might otherwise miss.

Seasonal Flexibility: Update maps seasonally to highlight festivals, events, and seasonal attractions.

Business Partner Integration: Feature local businesses, restaurants, and services to support the local economy whilst providing visitor value.

Tourism Board Storage Solutions

Tourism boards often need different quantities throughout the year - peak season versus quiet periods. Our flexible dispatch service accommodates these fluctuations perfectly. We can deliver larger quantities before bank holidays and summer months, then reduce deliveries during quieter periods. For multiple tourist information points, we can deliver directly to each location. This eliminates storage concerns whilst ensuring you never run out during busy tourist seasons.

Accessibility Information: Include accessible routes, facilities, and services for inclusive tourism.

Streamlined Tourism Board Process

Our platform is designed for busy tourism professionals who need professional results without complex processes:

1. Instant Project Setup

An online quote generator provides immediate pricing

Volume discounts are automatically calculated

Multiple format options available

2. Professional Design Collaboration

Upload destination maps or work with our design team

An online proofing system enables easy stakeholder approval

Revision tracking keeps projects on schedule

3. Real-Time Project Visibility

The dashboard shows project progress at all times

Automated milestone notifications

Clear delivery timelines for campaign planning

4. Flexible Delivery Options

10-day standard delivery across the UK

Rush options for urgent campaigns

Multiple delivery addresses for distribution points

Measurable Tourism Impact

Visitor Behaviour Data: Tourism boards report significant improvements in visitor engagement:

47% increase in average visit duration

28% more local business visits

52% improvement in visitor satisfaction scores

Partnership Revenue: Featured businesses often report 15-25% increases in tourism-related revenue after inclusion on destination maps.

Repeat Tourism: Destinations with professional pocket maps see higher return visits and recommendation rates.

Multi-Destination Management

For tourism boards managing multiple destinations or seasonal campaigns:

Centralised Dashboard: Manage all destinations from one platform. Bulk Ordering: Volume discounts across multiple map orders. Template System: Reuse successful designs across similar destinations. Scheduled Updates: Plan seasonal map updates in advance

Scotland, Wales & Northern Ireland Specialisation

Our UK production facility ensures rapid delivery across all British regions:

Scottish Highlands and island destinations

Welsh valleys and coastal areas

Northern Ireland attractions and heritage sites

Regional dialects and local terminology incorporated

Transform your destination marketing with professional pocket maps that deliver measurable results. Our streamlined online system makes professional implementation effortless.