Mar 8th, 2019 by Mark at PocketMaps
- Folding Maps
- Trade-show / Expo marketing ideas
- Guerrilla Wayfinding
- Pocket-Size Marketing
Our services here at PocketMaps can sometimes be intimidating for new people, due to the folded and unfolded sizes we use of some map printing and folding terms that we utilize in our business. To understand our products and what we do, here's a quick guide of some common size terms you might see or hear around our office, to make your 100% custom maps, guides, and brochures. ordering an easier process.
Our pocket-sized maps are designed with the numbers of rows and columns in mind for folding up and out. You can create a map with one, two, or three rows, starting with a minimum of 3 columns and working to as much as 12 columns (9 columns for our jumbo size map).
Our pocket maps fold down to three standard sizes: credit card, pocket, and jumbo size, described below:
Credit card: Our credit-card size folds down to 2.126 inches x 3.347 inches (85mm x 54mm), which comfortably fits in most wallets. This size is great for maps that need to be easy to carry, such as bike trail or emergency plan and procedure printed maps.
Pocket: The Pocket-size folds down to 4.25 inches x 3.07 inches, which is a little bit larger than the credit card size and a little smaller than a passport, although it gives more surface area for designing your map both on the cover and design canvas when unfolded. Since the pocket-size is a little bigger than the credit card size and holds more information, and is easy to fold up conveniently its become one of our best selling formats.
Jumbo: The Jumbo sizes are the largest standard size we produce. It folds down to a cover size of 5.74 inches x 4.21 inches, which is comparable to the size of a small booklet or brochure/leaflet. This size is perfect for those who want to create something more prominent than a pocket or credit card edition. Good examples include media cards, larger park maps, folded posters used as a self-mailer or marketing collateral.
Beverage companies frequently design a bottle collar/hanger for the bottleneck in their in-store advertising. Agencies and publishers regularly insert their magazines.
In conclusion, you don't have to worry too much about using these terms yourself if you want to describe a project to us. These terms help our staff build your map the way you need it to be, so don't be afraid to meet with us!
We also provide Sample Packs that include different styles and folding formats from past orders. Request your sample pack here.
For more map tips and advice, or to schedule a consultation, please reach out and contact us.