Worcester, MA Tourism Wayfinding Initiative
- Folding Maps
- City Wayfinding
Why Every City, Campus, and Event Needs a Smart Wayfinding Strategy
In today’s competitive landscape, helping visitors navigate your city, campus, or event isn’t optional—it’s essential.
Wayfinding doesn’t just improve visitor experiences—it drives economic growth, supports tourism, and keeps people engaged longer.
That’s why cities across the country, like Worcester, Massachusetts, are investing millions into wayfinding initiatives to make it easier for residents, tourists, and attendees to explore and connect.
What We Can Learn from Worcester’s Wayfinding Investment
Worcester, the second-largest city in New England, recently committed over $3 million to a new wayfinding system featuring:
275 new directional signs and kiosks
Easy-to-follow navigation to cultural sites, theaters, transportation hubs, and historic landmarks
A stronger visitor experience aimed at boosting tourism and downtown foot traffic
The city’s planners understood:
When people can move easily, they spend more time—and more money in your community.
And Worcester isn't alone.
Cities like Austin, TX; Alexandria, VA; and even New York City are implementing formal wayfinding systems to make exploring their cities easier and more enjoyable.
Why a Smart Wayfinding Plan Needs More Than Signs
Physical signage is important.
But signs alone can’t deliver the full experience today's visitors expect.
To truly help guests explore your destination seamlessly, you need a layered approach that includes:
✅ Clear directional signage
✅ Consistent branding and visual cues
✅ Mobile tools for digital navigation
✅ Pocket-sized printed maps visitors can carry with them
Printed maps and PocketMaps complete the system—giving visitors a full overview of where they are, what’s nearby, and where to go next.
How PocketMaps Support City, Campus, and Event Wayfinding
At PocketMaps, we help cities, DMOs, campuses, and event organizers create affordable, flexible printed wayfinding solutions that work beautifully alongside physical signage.
With PocketMaps, you can:
🏙️ Create visitor-friendly city maps highlighting attractions, parking, dining, and shopping
🏛️ Design campus maps for universities, hospitals, and corporate headquarters
🎟️ Build attendee guides for festivals, conferences, and cultural events
🚶♂️ Promote local businesses through map-based sponsorship opportunities
📦 Distribute maps easily via display boxes, event check-ins, hotels, or visitor centers
Our folding, pocket-sized maps are durable, easy to use, and fully customizable to match your brand and wayfinding goals.
Why Printed Maps Still Matter in Modern Wayfinding
Even with smartphones and apps, visitors still love having a tangible map:
✅ No battery or Wi-Fi required
✅ Full view of the area at a glance
✅ Personal, shareable, and easy to keep
✅ Strengthens the emotional connection to your city, campus, or event
A smart wayfinding system includes both signs and maps—working together to create an outstanding guest experience.
Ready to Strengthen Your Wayfinding Program?
If you're planning a wayfinding upgrade for your city, campus, or event, make sure printed maps are part of your strategy.
👉 Request a Free Consultation or Quote from PocketMaps Today
PocketMaps: Helping visitors connect with places—and communities—with every fold.