Icelandair’s Marketing and Communications Coordinator for the Americas Michael Raucheisen and his team were brainstorming idea for new marketing collateral when they stumbled upon Pocketmaps. The convenient Grab ‘N Go PocketMaps inspired a new way for our popular three-row layout to be utilized: a country map.
Some of the cities and campuses that have utilized the city-style Pocketmaps include Savannah and Tarleton State University, but Icelandair is the first to put a country map on one side of the fold-out map. On the flip side, the map provides suggestions for short stays of 1-2 days in Iceland to longer stays spanning a couple of weeks.
The goal, of course, is to entice people to visit Iceland, and if they’re already in-flight, the Pocketmaps encourages them to explore all of what Iceland has to offer with the easy-to-fold and find map. Pocketmaps CEO Mark Minoff says, “Most people who see this Pocketmap say, ‘Wow, this makes me want to visit Iceland. It did for me!”
Mark is now planning a trip to Iceland after reading some of the suggestions printed on the Icelandair Pocketmap. “There is no way I am going to miss out on visiting ‘The Land of Fire and Ice’ sometime in my life; it should be on everyone’s bucket list,” he says. He’s most excited to experience the Golden Circle Tour for up-close views of the Thingvellir National Park, Gullfoss Waterfrall, and Geysir area hot springers and geysers.
If you’re curious about this nickname for Iceland, take a look at National Geographic's “Fire & Ice” video which shows Iceland as “a land of contrasts, constantly in flux, and always primed to take your breath away.”
For more ideas planning your visit to The Emerald Isle, visit Tripadvisor’s Iceland page.
July 18th, 2014